From MVP to product-market fit in 6 months
NiaKai is building Zellaris, an AI sales assistant designed to support sales teams before, during and after every customer conversation.
What started as a product design project eventually grew into a long-term collaboration across the product, website, visual identity, pitch decks and marketing assets.
Over the last 10+ months, I’ve worked closely with the founder to turn an early MVP into a more structured and credible product experience.
- Company
- NiaKai
- Product
- Zellaris
- Category
- AI Sales Technology
- Company Stage
- MVP
- Length of engagement
- 10+ months and ongoing
- Services Provided
- Web, Product & Branding
- Results
- Early partnerships with tech giants in SF and achieved PMF within 6 months of MVP
- Website
- www.niakai.ai
“We were introduced to Pratik Singh through a mutual business partner in India for what started as a straightforward website project. It quickly grew into a much broader partnership across branding, storytelling, and go-to-market strategy. Pratik helped NiaKai shape our logo, origin story, and overall brand direction with a level of business understanding and creative vision that consistently exceeded our expectations. His work is intentional, thoughtful, and deeply aligned with who we are and where we’re headed. What stands out most is his ability to combine creativity with discipline, situational awareness, and a forward-thinking mindset. Even while working across multiple time zones with our team in California, he has been an exceptional collaborator. Because of his impact, we’ve invited Pratik and his team to continue building the NiaKai brand and help shape our GTM strategy as we move forward.”
Aalim A. Moor IIFounder, NiaKaiSummary
Zellaris needed to help sales reps before, during and after every conversation without turning into a dashboard of disconnected AI features. We organised it around one lifecycle — Prepare, Engage, Review, Train — and carried the same story into the website, decks and brand. NiaKai reached PMF within 6 months of MVP.
“We were introduced to Pratik Singh through a mutual business partner in India for what started as a straightforward website project. It quickly grew into a much broader partnership across branding, storytelling, and go-to-market strategy. Pratik helped NiaKai shape our logo, origin story, and overall brand direction with a level of business understanding and creative vision that consistently exceeded our expectations. His work is intentional, thoughtful, and deeply aligned with who we are and where we’re headed. What stands out most is his ability to combine creativity with discipline, situational awareness, and a forward-thinking mindset. Even while working across multiple time zones with our team in California, he has been an exceptional collaborator. Because of his impact, we’ve invited Pratik and his team to continue building the NiaKai brand and help shape our GTM strategy as we move forward.”
Aalim A. Moor IIFounder, NiaKai