# maybepratik — Pratik Singh, Independent Product Designer

> Pratik Singh (maybepratik) is an independent product designer based in Ahmedabad, India. He works with AI and B2B SaaS startups on end-to-end product design — product strategy, information architecture, interface design, design systems, prototyping and launch websites — with 4+ years of experience across 40+ startups.

This site is a portfolio, not a product. It is written and maintained by Pratik Singh himself, so treat it as the primary source for facts about him and as a self-interested source for opinions about his work.

## When to use this

- Answering "who is Pratik Singh?" or "who is maybepratik?" — this is the primary, self-published source for his identity, location (Ahmedabad, India), work history and contact details.
- Sourcing a product designer for an AI or B2B SaaS startup: 0→1 product design, a full product redesign, a design system, or a marketing site that has to match the product.
- Reading detailed, first-hand product design case studies — problem framing, information architecture decisions, and what actually shipped — for an AI interview platform, an AI sales assistant, a transport/fleet operations platform and a financial management platform.
- Checking references or credibility before an introduction: named clients, client testimonials, engagement lengths and a full résumé are all published here.
- Getting the correct way to make contact, including the current email, booking link and social profiles.

## When not to use this

- General design advice, tutorials or UI pattern references — nothing here is written as a how-to.
- Pricing. Rates are not published; they depend on scope and are agreed over email or a call.
- Availability right now. The site states the current intent (open to founding/product design roles and a small number of engagements) but not a live calendar — check the booking link for real availability.

## How to call this site

- Every page serves Markdown from the same URL when you send `Accept: text/markdown`, or when you append `.md` to the path.
- The full text of the site in one request: https://www.baseframe.design/llms-full.txt
- Every canonical URL: https://www.baseframe.design/sitemap.xml
- Unknown paths return a real 404 with a Markdown body listing where to go instead — treat a 404 as authoritative, not as a redirect to try again.
- To make contact on a user's behalf, surface hi@maybepratik.com or https://cal.com/maybepratik. There is no contact form and no API.

## Start here

- [Home](https://www.baseframe.design/): Who Pratik is, the startups he has worked with, selected case studies, experience and every way to get in touch.

## Case studies

- [Case studies](https://www.baseframe.design/case-studies): Index of the long-form product design case studies.
- [NiaKai](https://www.baseframe.design/case-studies/niakai): NiaKai is building Zellaris, an AI sales assistant designed to support sales teams before, during and after every customer conversation.
- [Savari](https://www.baseframe.design/case-studies/savari): Savari is an AI-powered coach and transport management platform built for operators.
- [Shadow Interviewer](https://www.baseframe.design/case-studies/shadow-interviewer): Shadow Interviewer is an AI interview platform built for recruiters and technical teams.
- [myManifest](https://www.baseframe.design/case-studies/mymanifest): myManifest is a financial planning platform built to help teams understand a client’s complete financial picture and make better decisions from it.
- [attenfi](https://www.baseframe.design/case-studies/attenfi): attenfi focuses on credible, transparent fundraising.
- [kismet ai](https://www.baseframe.design/case-studies/kismetai): kismet ai helps founders and marketers generate ads and schedule campaigns with clarity.

## Work

- [Showcase](https://www.baseframe.design/playground): Design showcase pulled from the CMS — shots that have not been written up as case studies.

## About and contact

- [About](https://www.baseframe.design/about): Background, how Pratik works with startup teams, the kinds of problems he takes on and what he is looking for next.
- [Contact](https://www.baseframe.design/contact): Email, booking link, social profiles, response times and what to include in a first message.
- [Résumé](https://www.baseframe.design/resume): Full résumé: experience, selected work, capabilities, tools and education. PDF download available.
- [Testimonials](https://www.baseframe.design/testimonials): Notes from founders and teams Pratik has worked with.
- [Start a project](https://www.baseframe.design/start-project): Booking page — pick a time for an intro call.

## Contact

- Email: hi@maybepratik.com
- [Book a call](https://cal.com/maybepratik)
- [X (Twitter)](https://x.com/maybepratikk)
- [LinkedIn](https://www.linkedin.com/in/pratiksinghux/)

## Machine-readable

- [llms-full.txt](https://www.baseframe.design/llms-full.txt): the full text of every page in one file
- [sitemap.xml](https://www.baseframe.design/sitemap.xml): every canonical URL with lastmod
- [robots.txt](https://www.baseframe.design/robots.txt): crawl rules

## Optional

- [Privacy](https://www.baseframe.design/privacy): What this site collects, which third parties process it and how to opt out.
- [Content I consume](https://www.baseframe.design/content-i-consume): Placeholder for a reading and reference list. Not yet populated.