# About Pratik Singh — Independent Product Designer

> Pratik Singh is an independent product designer in Ahmedabad, India, working with AI and B2B SaaS startups on end-to-end product design.

I'm Pratik Singh — an independent product designer based in Ahmedabad, India. I work with AI and B2B SaaS startups on product design that has to survive contact with real users: onboarding, dense workflow screens, dashboards, design systems and the marketing site that sells them.

## What I do

Over the last four years I've collaborated with 50+ companies, including 40+ startups, either as an embedded designer inside a small product team or as the sole designer taking a product from an early idea to something people can use. Most engagements cover the whole arc rather than a slice of it.

- Product design, 0→1 and full redesigns — discovery, information architecture, flows, high-fidelity UI, prototypes and handoff.
- Design systems — reusable components, light and dark themes, and the documentation that keeps a small team consistent.
- Web and landing pages — the marketing surface that has to match the product it is selling.
- Prototyping and user testing — enough to settle an argument with evidence rather than taste.
- Brand, pitch decks and launch assets, when the product needs to feel coherent everywhere it shows up.

## How I work

I work directly with founders and engineers, usually asynchronously, with a short weekly call. I prefer to start from the constraint — the workflow that is actually hard, the screen that keeps getting rebuilt — rather than from a moodboard. Work ships in Figma, with real copy, real data shapes and real empty states, because those are the parts that break in production.

Recent work includes redesigning a 200+ screen AI interview platform for recruiters and engineers, designing advisor and client workflows for a financial management platform, and a long-running collaboration on an AI sales assistant covering product, website, brand and investor materials. Those are written up in full in the case studies.

## Background

I started as a contract designer at Rinventix Technologies in 2022, went freelance in 2023, led product design at Blissful-Design Studio, then founded Baseframe in 2024 — the design studio I still run, working across 40+ startups and raising 100k in revenue for clients.

Outside client work I host ai&weekends in Ahmedabad: a Sunday co-build where around twenty founders, developers and AI builders spend five hours making something and demo it at the end.

## What's next

After four years across many startups I'm looking to go all-in on one product as a founding or product designer, alongside a team that cares about the craft. I still take on a small number of independent engagements. If you're building something ambitious, the contact page has every way to reach me.

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